Travel PR has changed #3: video news releases (VNRs)

It has long been important for travel PRs to secure TV coverage on behalf of its clients. I wrote way back in 2007 about how BBC Holiday and Wish You Were Here gave way to ‘Feelgood Factual’ programmes like Coast and Britain’s Favourite View. I also wrote about how celebrity-led travel programmes are really the only way you can get any decent-length coverage on the main TV channels. Read more

Travel PR has Changed #1: Comments & Forums

It used to be the case that we would write a press release, send it out and that would be it. We would hope it generated some coverage, which would be picked up by the press cuttings agency. But once we’d sent out the release, we would essentially move on to the next task or story for the client. Read more

Travel PR has changed

Travel PR has changed. When I started my career in travel PR at the tender age of 21, for each client we faxed (yes, remember fax?!) out one press release per month – no matter whether it was newsworthy or not, that was the quota. We arranged for journalists to visit hotels. We followed the features lists from the trade magazines. Read more

Vivid Sydney & Brian Eno

We worked with ITN Consulting to produce a Video News Release to maximise UK media coverage of the Vivid Sydney festival. The Video News Release included a 3:00 minute A-Roll package voiced by the reporter and a 10 minute B-Roll that included the best sound bites and cutaways from two filming days. Read more

Jamaica celebrates Usain Bolt’s win in Manchester

The Jamaica Tourist Board in partnership with Real Deals Travel and SuperClubs laid on a celebratory event for Usain Bolt and other athletes, following Bolt’s stunning best-ever time at the Bupa Great Manchester 150m on Sunday (17th May). Read more

Flickr and the world’s favourite landmarks

I recently read an article on the Guardian’s PDA blog by the beautifully named Jemima Kiss, which referenced a New Scientist piece about a Cornell University project. Read more

The Power of Facebook

I sent an update last night to all fans of our New Mexico page on Facebook, saying how great it was that we have got 3,000 new fans in just a week, and asking how long it would take us to get to 10,000. Read more

Chicago Joe does Entertainment!

What does everyone think of Chicago Joe’s latest video – ‘Entertainment’? As you can see, Joe is really getting into the swing of things now, and he’s ready to tell you all about the best sights, shows and spectacles in the Windy City. Read more

Maldives President in London

We were honoured on 6th April 2009 to host a visit to the UK by President Mohamed Nasheed of the Maldives. We arranged a press conference at the Churchill Hotel in London – as you can see from the photo, the room was packed. Many of the UK’s top travel writers and tour operators were in attendance. Read more

Inspiring Travel Agents

At the Chicago and Illinois stand at World Travel Market, agents had the chance to meet Chicago Joe – the face of a new interactive social media training concept. Read more

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