Travel PR has changed #3: video news releases (VNRs)

It has long been important for travel PRs to secure TV coverage on behalf of its clients. I wrote way back in 2007 about how BBC Holiday and Wish You Were Here gave way to ‘Feelgood Factual’ programmes like Coast and Britain’s Favourite View. I also wrote about how celebrity-led travel programmes are really the only way you can get any decent-length coverage on the main TV channels. Read more

Travel PR has changed #2: search engine optimisation (SEO)

Following our first ‘travel PR has changed‘ post, there was a small uproar about it’s fairly blatant motivation: SEO. The merits of the post have been discussed, but the way we see it is, it was an experiment, and though its credibility is debatable, there needs to be room for experimentation in blog posts otherwise nobody learns. For that reason, all criticism was welcomed, and we hope everyone involved at least found the subsequent debate interesting. Read more

Travel PR has Changed #1: Comments & Forums

It used to be the case that we would write a press release, send it out and that would be it. We would hope it generated some coverage, which would be picked up by the press cuttings agency. But once we’d sent out the release, we would essentially move on to the next task or story for the client. Read more

Travel PR has changed

Travel PR has changed. When I started my career in travel PR at the tender age of 21, for each client we faxed (yes, remember fax?!) out one press release per month – no matter whether it was newsworthy or not, that was the quota. We arranged for journalists to visit hotels. We followed the features lists from the trade magazines. Read more