Case Study — Jersey Tourism
We were taken on by Jersey Tourism in January 2006. Since then, we have promoted this beautiful island to consumer and trade media, focusing on
the impressive investments in its tourism product and its natural charms.
We have worked with journalists from national and regional publications to raise awareness of this new tourism product, positioning Jersey as an attractive option for a short break with beaches, sunshine, culture, history and, being just a stone's throw from the French coast, a certain je ne sais quoi.
One of the highlights in our activity has been the sponsoring of a dedicated supplement and podcast distributed with the Independent newspaper. The podcast can be downloaded from the link below, or from www.jersey.com.
The Independent, Saturday 8th September 2006
Jersey supplement & podcast download
The Guardian, Saturday August 26 2006
The Club Hotel and Spa, St Helier, Jersey
The Telegraph, Saturday June 17th 2006
Forts, follies and fresh ideas: Nigel Tisdall checks into his own private stronghold in Jersey