Brand Partnerships

Brand partnerships offer our clients major promotional opportunities with strategically selected high profile partners.

We are constantly seeking avenues that offer our clients added value to their strategic communications campaigns. Our consumer division enables us to identify appropriate organisations as marketing partners, and package promotions for their customers, while raising the visibility of the clients that we work for.

Some of the consumer brands we are proud to have partnered with include O’Neill Surfwear, Mulberry, Carluccios, Snow and Rock, and Monsoon.

With her strong consumer marketing background and understanding of the tourism sector, our marketing director Jackie Stainer oversees all aspects of the promotion, giving our clients increased exposure to new, targeted audiences, data-collection, and brand enhancement.

Jackie’s close relationship with the PR and trade marketing teams ensures a cohesive and consistent approach to all partnerships.

Benefits of affinity marketing:

• Increased exposure to highly defined target market segments through affinity partnerships, integrated with the public relations programme
• Cost effective opportunity to advertise through other media
• Opportunities for data-collection
• Identify and promote with affinity partners that reflect and enhance the brand image
• Identify partners to communicate specific attributes of our destination clients
• Inclusion of a tour operator who can include added value offer and call to action
• Tight control of the promotion through one central coordinator