McCluskey Sport

McCluskey Sport was launched in January 2009 as a separate division of McCluskey International, with the aim of providing additional services for travel clients, and to provide a PR and marketing service for sporting companies and destinations in general.

We aim to bring a fresh approach to marketing sports events & destinations, products and associations by arranging innovative sponsorship and marketing opportunities, cross-promotional & strategic PR programmes and events.

Andrea Fiore is a sports marketing professional working with McCluskey International. Andrea is helping to bring sports events to a range of clients, ranging from tourist boards, tour operators, leisure resorts and cruise companies (or, in sports marketing terms, host venues).

As Senior Vice President for Marketing and Business Development at Octagon Worldwide, Andrea helped build Octagon into the second largest sports and event marketing company in the world, with revenues of €285m, in three years, from scratch.

Initiatives we have already undertaken include:

- Acted as PR consultant to the Barmy Army, the unofficial England Cricket supporters’ club. We implemented a social media strategy, a component of which was an exclusive blog for Metro.

- Arranged publicity to support Jamaican cricketer & tourism ambassador Courtney Walsh’s visit to the UK and Ireland in November 2008. Coverage included BBC Breakfast and The Guardian.

- We have arranged sponsorship opportunities for Cricket for Change, an organisation dedicated to improving the lives of children through cricket.

We have a real passion for sport – it has the power to bring people together, to make them forget their worries, and to build bridges between cultures.