The agency's philosophy is largely based around the concept that an account team should be considered as an extension of the client's marketing team, working side by side with key management and staff, and demonstrating the same dedication and commitment to results. This requires a firm understanding of the client's business, the marketing strategy and the target market, as well as a cohesive working relationship.
Account teams do not work to specific man hours, but rather do whatever it takes to 'get the job done', and are prepared to go the extra mile to deliver over and above what is expected. The nature of the industry in which the agency works means that it is necessary for account handlers to be available 24 hours a day, seven days a week, not only to fit in with international time differences but also to respond immediately in the event of a crisis. McCluskey International believes in delivering true value for money, and in ensuring that every pound that is spent on tourism promotion brings a notable return on investment.
We match our menu of services with our specialist Account Directors, all experts in key areas, allowing us to construct strategies and build teams to match the precise needs of our clients.