Case Study - Kimpton Hotels & Restaurants

Objective

Kimpton Hotels has an extensive range of conference and events facilities suitable for the MICE market. As a result, Kimpton Hotels briefed McCluskey International to raise awareness of their product to this niche market and therefore attract more business.

Strategy

McCluskey International arranged a two-week UK Sales and Media Mission during April for ten visiting clients. The mission focused on the Corporate and MICE markets with the extensive programme including over 80 sales and training calls. As part of the mission, McCluskey International also hosted four evening 'Kimpton Wine Hour' events which were held around key areas surrounding London as well as one creative, interactive 'Cookery School' event for 50 VIP clients and media. These events created the opportunity for the McCluskey team to meet face to face with key decision makers within the MICE industry in a relaxed environment.

Results

Each event resulted in full attendance, with 60-100 people attending each one, depending on the size of the venue and 100% positive feedback from the attendees. As a result of the networking opportunities created by the events, at least six pieces of MICE business have since been confirmed with the hotels.